Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ... director for the Freemans catalogue. Amanda Walker, Green Flag Walker joined RBS Insurance six ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...
Stelios in car share venture
12 Dec 2011 | by John Reynolds
will be insured by The Car Club during use and will be fitted with an automated tracker system, so car owners can ...
Sector Insight: Car retail
05 Oct 2011 | by Jane Bainbridge
is squeezed and insurance and fuel prices rise, sales of smaller vehicles are benefiting at the cost ... associated costs have increased, such as road tax, insurance and car finance packages. Earlier in the year ...
Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...
Adwatch (Aug 10) - Meerkat toys a hit with audience
10 Aug 2011 | by Jon Tipple, Head of planning, McCann London
. So, imagine my surprise when, the other day, she asked whether our car insurance was due for renewal ... to the third floor where they find Steve, who recently bought car insurance via Comparethemarket.com, and reward him with a free meerkat toy. In a subsequent ad, they visit pet insurance-purchaser Sarah Roberts ...
Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
Group, as part of its strategy to focus on its insurance and savings business.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
