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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

the providers,' he says. The new year has brought a similar battleground for insurers. 'January is a hot month for insurance, but current TV advertising is dominated by comparison sites - the likes of Sheilas' Wheels ... sites at the expense of individual brands. 'The way consumers shop for insurance has changed ...

Marketers build brand 'me' to promote their careers

14 Oct 2008 | by Brian Oliver

for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...

Comparethemarket.com calls ad pitch

23 Sep 2008 | by Alex Brownsell

Kwik Fit insurance policy through the site a 30 voucher redeemable at its outlets. Meanwhile, rival ...

The rise of the chief marketing officer

24 Jun 2008 | by Jame Simms

also notes with irony her own title - group director of strategy, marketing and customer at insurer RSA ...

Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance

24 Jun 2008 | by Alex Brownsell

to three hours.' PAYG has also made inroads to the insurance market. AA Travel Insurance is running ... for the year. Similarly, home-emergency insurance provider HomeServe has relaunched as a consumer brand ... -As-You-Drive insurance policy last week, Norwich Union says it is committed to the concept in the long term ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...

Power 100 Marketers of 2008: 51-100

28 May 2008 | by Staff

Key: = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur 51. Mike Holliday-Williams, More Th n The managing director of the RSA-owned insurance brand has been trying ... insurance for new customers, and two months in the second year. But there is clearly work to be done: More ...

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