Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...
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The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ...
Green Flag calls review of ad and digital £8m business
25 Aug 2009 | by Alex Brownsell
LONDON - RBS Insurance-owned Green Flag is reviewing its £8m ad and digital agency arrangements...becomes head of commercial marketing for Direct Line For Business and National Insurance and Guarantee ...
Green Flag reviews £8 million ad account
25 Aug 2009 | by Anne Cassidy
The review also includes the RBS insurance-owned brand s online advertising business. The incumbent agency on the business is MediaCom Create, which took over the account after the demise of the previous incumbent, Shop. The pitch process is being handled by Creativebrief and led by the company ...
And in the real world... Sony Ericsson, Ryanair, Volkswagen and more
18 Aug 2009 | by Matt Williams
Insurers is proposing a new scheme that would banish guaranteed bonuses, one of the most controversial ...
And in the real world....Prudential, Thomas Cook, Reckitt Benckiser, VW and more.
14 Aug 2009 | by Noel Bussey
the insurer could sell its UK business after the company's strong half-year results pushed its shares 11pc ...
Arena BLM picks up DVLA media comms planning account
11 Aug 2009 | by Matt Williams
activity, covering issues such as insurance enforcement, electronic vehicle licensing, and ensuring ...
EMB hires fastMAP for motor insurance task
27 Jul 2009 | by Sarah Crawley-Boevey
LONDON - EMB, an insurance consultancy, has hired research experts CCB fastMAP to conduct a long...generate pricing and business models for insurers, and would complement their research programmes. He said ...
Brands on the beach: marketers use experiential events to target UK consumers holidaying at home
07 Jul 2009 | by Becky Wilkerson
considering taking a break at home instead this year. A survey of 4,000 people commissioned by insurance firm ...
Gillette and Mini ads target vampires for True Blood launch
11 Jun 2009 | by James Quilter
'. Other brands involved include insurance company Geico and jobs site Monster.com, which featured the line ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
