Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss ...
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
to show how quick and convenient it is. "We work with the majority of the UK's insurers and motorists ...
Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
networks including Twitter and Facebook. The deal comes two months after Admiral's rival insurance ... insurance product. Martin Heaton Cooper, vice-president of commercial development in the UK and Ireland ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ... director for the Freemans catalogue. Amanda Walker, Green Flag Walker joined RBS Insurance six ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...
The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
insurance excess took the smile off her face. 80! Thing is, she could have called Autoglass when she first ... .co.uk. Jingle: Autoglass re ... Ian: One more thing. Most insurance companies recommend Autoglass, so no need ... of Karen. Ha! Because your wife recently insured saloon car through comparethemarket.com, cuddly meerkat ...
Stelios in car share venture
12 Dec 2011 | by John Reynolds
will be insured by The Car Club during use and will be fitted with an automated tracker system, so car owners can ...
RAC appoints Occam to handle data
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm ... insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns with the appointment, focusing on changing consumer behaviour. The insurer is keen to improve its relationship with its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
