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RAC hires John Orriss to head marketing

to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss ...

Power 100: The UK's top marketers

s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Autoglass launches TV campaign pushing online booking

to show how quick and convenient it is. "We work with the majority of the UK's insurers and motorists ...

Admiral to sponsor motoring on Discovery

networks including Twitter and Facebook. The deal comes two months after Admiral's rival insurance ... insurance product. Martin Heaton Cooper, vice-president of commercial development in the UK and Ireland ...

Sector Insight: Motorcycles and scooters

with vehicle insurance or financial services by banks and membership associations. Some companies report up ...

Sector Insight: Vehicle recovery

with vehicle insurance or financial services by banks and membership associations. Some companies report up ... director for the Freemans catalogue. Amanda Walker, Green Flag Walker joined RBS Insurance six ...

Aviva takes on Admiral with latest Paul Whitehouse ad

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.