And in the real world... ITN, RBS, Standard Life, Jaguar and more
08 Apr 2009 | by Matt Williams
the insurance company undershot its profits target. The chief executive, Sir Sandy Crombie, the financial ...
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
the insurance company undershot its profits target. The chief executive, Sir Sandy Crombie, the financial ...
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
for books, music, consumer electronics and insurance, one group of brands has lagged behind, resisting ...
on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...
Key: = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur 51. Mike Holliday-Williams, More Th n The managing director of the RSA-owned insurance brand has been trying ... insurance for new customers, and two months in the second year. But there is clearly work to be done: More ...
.59 20 78 KFC 20.56 -2.1 79 Churchill Insurance 20.53 30.2 80 SC Johnson 19.92 3 ...
, the spot was just trying too hard. I would have loved to have seen the original brief. The insurance ... about life insurance. The next spot I watched was a viral for Actimel (5). It has been shot ...
insurance. It is the second time this year that Marks Spencer has had to drop one of its major ...
playing cards. The message? That Britannia Insurance strives for a fairer society through its members ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.