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Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

And in the real world... ITN, RBS, Standard Life, Jaguar and more

the insurance company undershot its profits target. The chief executive, Sir Sandy Crombie, the financial ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

Andrew Walmsley on digital: Web should be in the lap of luxury

for books, music, consumer electronics and insurance, one group of brands has lagged behind, resisting ...

Power 100 Marketers of 2008: 1-50

on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...

Power 100 Marketers of 2008: 51-100

Key: = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur 51. Mike Holliday-Williams, More Th n The managing director of the RSA-owned insurance brand has been trying ... insurance for new customers, and two months in the second year. But there is clearly work to be done: More ...

P&G widens lead over Unilever among top 100 advertisers

.59 20 78 KFC 20.56 -2.1 79 Churchill Insurance 20.53 30.2 80 SC Johnson 19.92 3 ...

Russia: A private view into Russia

, the spot was just trying too hard. I would have loved to have seen the original brief. The insurance ... about life insurance. The next spot I watched was a viral for Actimel (5). It has been shot ...

M&S drops Jodie Kidd over drugs sting

insurance. It is the second time this year that Marks Spencer has had to drop one of its major ...

The Work: New Campaigns - UK

playing cards. The message? That Britannia Insurance strives for a fairer society through its members ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.