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targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
insurance and money management. Ideas magazine will be prefixed by the corresponding season in which ...
Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...
are traditionally high. The insurance sector was criticised for performing poorly in generating successful ROI schemes. Arvato said that insurers faced a massive uphill struggle to build their brand with customers ...
the complaints. Swiftcover, the online insurer which angered call centre workers with a TV ad portraying them ...
. Allianz Worldwide Care, a subsidiary of German insurance giant Allianz, is talking to London agency networks about a global advertising campaign. It is launching a medical insurance package aimed ...
and insurance group, Willis. She previously worked at Pearl Assurance. Dan Casey has taken ...
of direct marketing at Orange. Insurance company Cornhill has still to decide whether to withdraw ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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