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Brand of the Year 2011 shortlist

The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...

Think BR: Why Adidas will miss the mark with third agers

providing unpaid care in the UK (Age UK, 2011) The average age of a child on a parent s car insurance ...

Biggest brands: Top 100 advertisers 2010

and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...

Market Research League Table 2009

that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...

Biggest brands: Top 100 global brands by value 2009

of the top 100 brands remain in the table from last year. By category, the biggest faller was insurance (-48 ...

Top 100 online advertisers

,760,284 22.33% 100.00% 48 Direct Line Insurance 1,737,834 85.30% 3.76% 49 Apple Computer 1 ... .19% 100.00% 66 AA Insurance Services 1,330,556 113.83% 10.40% 67 Nationwide Building Society 1 ...

Nielsen reports 10% drop in direct mail volumes

Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.