Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
the providers,' he says. The new year has brought a similar battleground for insurers. 'January is a hot month for insurance, but current TV advertising is dominated by comparison sites - the likes of Sheilas' Wheels ... sites at the expense of individual brands. 'The way consumers shop for insurance has changed ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...
Brand Health Check: John Lewis
16 Sep 2008 | by Joe Thomas
realise they can have John Lewis at home. How many people know that insurance and travel company Greenbee ...
Andrew Walmsley on digital: Web should be in the lap of luxury
19 Aug 2008
for books, music, consumer electronics and insurance, one group of brands has lagged behind, resisting ...
Co-operative Group 'divi' nearly doubles to £38m
26 Jun 2008 | by Staff
Members accrue membership points from transactions at any of the group's family of businesses, which spans supermarkets, travel, pharmacies, funeralcare, banking and insurance. The value of each point varies year-on-year because the dividend payment is linked to the profits of The Co ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
Key: = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur 51. Mike Holliday-Williams, More Th n The managing director of the RSA-owned insurance brand has been trying ... insurance for new customers, and two months in the second year. But there is clearly work to be done: More ...
Asda chief wades into row over Google keywords
07 May 2008 | by Jemima Bokaie
terms. Moneysupermarket.com, the financial services price-comparison site, has appealed to UK insurance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
