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Thoroughly modern mothers

in beauty and we drew them in equal numbers with the same campaign, she says. Car insurance is a less ... . From the onset, the brand aimed to speak to women in a way that no other car insurer had done before. We wanted to bring originality and humour to insurance, which is often seen as dull and a somewhat ...

Nielsen reports 10% drop in direct mail volumes

Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ... % 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ... % 24% 51 Zurich Insurance 6,536,365 14,520,596 60% 37% 52 More Th n 6,524,058 14 ...

M&S drops Jodie Kidd over drugs sting

insurance. It is the second time this year that Marks Spencer has had to drop one of its major ...

Adidas signs up as top-tier London 2012 partner

for the British teams. It joins official bank and insurance partner Lloyds TSB and EDF, the official energy ...

Adidas signs up as top-tier London 2012 partner

for the British teams. It joins official bank and insurance partner Lloyds TSB and EDF, the official energy ...

The Work: New Campaigns - UK

playing cards. The message? That Britannia Insurance strives for a fairer society through its members ...

Topshop faces accusations of using sweatshop labour

s branches in Derby after questioning the practice of deducting insurance, rent and car payments from ...

John Lewis in hunt for Greenbee shop

at the end of last year to extend JLP s offering to include selling financial services, travel and insurance ...

How marketers can make a million, or fifty

More than a few green eyes from the marketing community will have been directed at Saga s Tim Bull over the past week. Bull, marketing director of the holidays-to-insurance business for the over-50s ... financial products covering insurance and investment. Having offered cruises since 1975, the company bought ...

Study criticises credit card sector's loyalty efforts

are traditionally high. The insurance sector was criticised for performing poorly in generating successful ROI schemes. Arvato said that insurers faced a massive uphill struggle to build their brand with customers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.