The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Age 29 After a stint in PR, Wallwork got a taste for marketing after working at insurer More Th n on its graduate trainee scheme, including a spell as an underwriter. That background not only enables him to see the risk in a given situation, but gives him first-hand experience of customer service ...
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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