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The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Age 29 After a stint in PR, Wallwork got a taste for marketing after working at insurer More Th n on its graduate trainee scheme, including a spell as an underwriter. That background not only enables him to see the risk in a given situation, but gives him first-hand experience of customer service ...
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...
.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...
to 'uncheck' the insurance option twice if not needed, because they know it makes them more money. Mobile ...
the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...
into new areas, such as finance and insurance. O2 remains by far the UK's single biggest online advertiser ... marketing spectacular to celebrate the insurer's 300th anniversary. The campaign will include famous ... for the financial-services sector was testament to the innovation and insight he has brought to the insurance brand ...
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
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