Brands harness the power of online games to engage with consumers
17 Nov 2009 | by David Benady
playing games. We have even done them for financial-services brands such as Halifax and LV= Insurance,' he ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
The Work: Private view
23 Jan 2009
you can find cheaper car insurance. He does it with a charm and wit that totally makes you forgive ... there clinging on by their toenails. There seems to be a rule that no insurance company is allowed to advertise ... , the Admiral's parrot and Michael Winner. "Insurance is dull, ani- mals are fun" seems to be the mantra. The TV ...
The Work: New Campaigns - UK
08 Aug 2008
-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...
The Work: Private view
25 Jul 2008
/tutor, The Watford Creative Advertising Course at West Herts College Prudential (2). This car insurance commercial ... pothole or tailgater in sight. You wouldn't need car insurance if the world was really like this. There are far too many cliches and the resolution, "Insurance the way it should be", is one of those meaningless ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...
Asda chief wades into row over Google keywords
07 May 2008 | by Jemima Bokaie
terms. Moneysupermarket.com, the financial services price-comparison site, has appealed to UK insurance ...
The Work: Private View
02 May 2008
the roof." Think how you buy car insurance. You don't see an ad and think: "I like that ad. I must buy some of their car insurance." Car insurance is a "distress purchase". You only buy it because you have ... , Churchill and esure." Then you call them all up, or go online, and go with the cheapest. So car insurance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
