When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
NO - David Atkinson, Managing partner, Space Traditionally, the promoter has been able to estimate likely redemptions based on expected participation. This can enable costs to be fixed through insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible ...
Kinder Bueno launches 'Try Me Free' customer acquisition drive
07 Mar 2012 | by Matthew Chapman
advertising by taking out sufficient insurance for over-redemption, to prove the promotion was free for all ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
with ITV and Marketing magazine, were BA, Help for Heroes, Foster's and insurance brand Hiscox. Inglis ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Beer and football: A game of four brands
01 Jul 2011 | by John Reynolds & Gemma Charles
is not a new phenomenon: banks have traditionally aligned themselves with golf, while insurance firms found ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
