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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...

Marketers build brand 'me' to promote their careers

14 Oct 2008 | by Brian Oliver

for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...

The dangers of stretching brand extensions too far

12 Aug 2008 | by Nicola Clark

-extension model. It has broadened its offer into a number of areas of consumers' lives - from car insurance ...

McCain chips back health focus with £5m athletics tie

15 Jul 2008 | by Gemma Charles

Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...

Co-operative Group 'divi' nearly doubles to £38m

26 Jun 2008 | by Staff

Members accrue membership points from transactions at any of the group's family of businesses, which spans supermarkets, travel, pharmacies, funeralcare, banking and insurance. The value of each point varies year-on-year because the dividend payment is linked to the profits of The Co ...

The rise of the chief marketing officer

24 Jun 2008 | by Jame Simms

also notes with irony her own title - group director of strategy, marketing and customer at insurer RSA ...

Co-op campaign to 'link' portfolio

10 Jun 2008 | by Staff

The campaign, which has been created by McCann Erickson, will show how the group's food, pharmacy, banking, insurance, funerals, travel, legal services and farming businesses are related, as part of the biggest rebranding in its history. The work will use the strap-line 'The Co-operative: good for everyone ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...

Power 100 Marketers of 2008: 51-100

28 May 2008 | by Staff

Key: = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur 51. Mike Holliday-Williams, More Th n The managing director of the RSA-owned insurance brand has been trying ... insurance for new customers, and two months in the second year. But there is clearly work to be done: More ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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