Is targeting consumers based on their class still relevant?
27 May 2009 | by Staff
As Privilege car insurance targets the affluent 'new Jones', and Strongbow aims its campaign
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Brands on the beach: marketers use experiential events to target UK consumers holidaying at home
07 Jul 2009 | by Becky Wilkerson
considering taking a break at home instead this year. A survey of 4,000 people commissioned by insurance firm ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
supplier Screw-fix and Trade Direct insurance as well as that of the main B Q brand. His solid marketing ...
And in the real world... British Airways, JJB, Cable & Wireless, Mitchells & Butlers and more
22 May 2009 | by Matt Williams
as chairman and chief executive of the American insurer, has only been at the company for eight months. Source ...
Vote now for Marketer of the year poll 2009
06 May 2009 | by Nicola Clark
, Marketing director, More Th n In the sometimes uninspiring world of insurance marketing, the More Th n ...
Co-op retains Rocket and Rapp Media
05 May 2009 | by Sarah Johnson
. The businesses in the review included Co-op Travel, Co-op Insurance Society, Co-op Bank, Co-op Funeralcare ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
of the top 100 brands remain in the table from last year. By category, the biggest faller was insurance (-48 ...
The Tesco test
21 Apr 2009 | by David Benady
insurance, an extremely competitive sector in the online comparison market. Companies in the sector spent ...
Brands and bands don't always strike the right note
07 Apr 2009 | by David Benady
allegedly assaulted his pop-star girlfriend Rihanna. In the UK, insurer Swiftcover has been ridiculed ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
