John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
with ITV and Marketing magazine, were BA, Help for Heroes, Foster's and insurance brand Hiscox. Inglis ...
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The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
insurance excess took the smile off her face. 80! Thing is, she could have called Autoglass when she first ... .co.uk. Jingle: Autoglass re ... Ian: One more thing. Most insurance companies recommend Autoglass, so no need ... of Karen. Ha! Because your wife recently insured saloon car through comparethemarket.com, cuddly meerkat ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Beer and football: A game of four brands
01 Jul 2011 | by John Reynolds & Gemma Charles
is not a new phenomenon: banks have traditionally aligned themselves with golf, while insurance firms found ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
and ambitious, Mackenzie succeeded where others feared to tread in rebranding familiar insurance group Norwich ...
Memo to new Tesco CEO: tips from the marketing trade
09 Mar 2011 | by Rachel Barnes
The middle classes buy their wine, petrol and insurance from Tesco. The working classes buy their food ...
Brands bundle into rugby as Six Nations returns
04 Feb 2011 | by John Reynolds
. Highland Spring, Bollinger Champagne, QBE the business insurer , and Eden Park , the French clothes brand ...
Retailers absorb VAT hike for a limited time
04 Jan 2011 | by Ed Owen
with National Insurance rises and public sector job losses harm sales as the year continues." Lim said he ...
Opinion: Will the increase in VAT in January give retailers a bumper Christmas?
17 Nov 2010 | by Staff
and national insurance rises. No wonder we now see all the 'beat the VAT increase' ads on everything from ...
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