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Bupa rolls out 'adaptable' insurance campaign

Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable and affordable nature of the insurance, which doesn't make assumptions about its customers' health insurance ... Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...

Private View: Robert Campbell and Arnell Vaughan

in pitch for a new insurance aggregator. We pulled out for various reasons. One of the reasons was that we felt that the last days of insurance aggregators as we know them were upon us. And, therefore ... was and remains a complete disaster. If I ever try to talk to the insurance company in question, which I ve needed ...

Motorists warned about car insurance law changes in TV ad campaign

The Motor Insurers´ Bureau has created an ad campaign publicising changes to the law, whereby...The TV ad campaign targets the estimated 1.4 million UK drivers who have failed to insure a vehicle, ahead of the introduction of the new Continuous Insurance Enforcement law from June 20. The ad will run across terrestrial and satellite broadcasters. The ad will warn drivers to purchase insurance ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

retailers in the next few weeks. In addition, it will speak to the Association of British Insurers about encouraging the participation of insurance brands. DIY retailers have previously supported the 'Fire kills ...

Conservative campaign swings focus back on Cameron

on David Cameron and key party messages on benefits and National Insurance.

Conservatives target people by salary on Match.com

Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge...The ads ask: 'Earning between 8,400 and 43,900? We'll scrap Labour's planned National Insurance rise. So you'll be 150 a year better off with the Tories.' Match.com is the UK's largest dating site and, because people provide their salary details when they register, it is able to restrict the ads ...

New consumer protection laws that marketers should know about

. Insurers may disclaim liability for any related losses. Suppliers may argue that they have a right to walk ...

Oomph appointed for World Vision's alternative giving account

Lewis, Help The Aged and Budget Insurance. ...

FSA finds improvement in insurance ad claims

LONDON - A study by the Financial Services Authority has found that insurers have improved...The study, which monitored 28 general insurance national press ads over a 10-day period in April ... that 45% of home and motor insurance press ads made misleading claims; this prompted the FSA to warn ... survey fairly and accurately described what financial savings customers could make on insurance products ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.