Mark Kleinman on Marketing and the City: In the balance
13 Apr 2010 | by Mark Kleinman
Insurance and is finally winning firm support from business heavyweights. Allies such as Sir Stuart Rose ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
. The Post Office already offers savings accounts, mortgages, credit cards and insurance, and will launch a ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...
Dogs Trust raises funds to help dogs hit by credit crunch
16 Sep 2008 | by Ed Kemp
The direct mail drive, by 141 Worldwide/London, aims to show how dogs are not immune to the effects of the economy and persuade supporters to give extra in times of need. According to insurer Direct Line, dog owners spend an average of 22,500 caring for a dog during its lifetime. More owners ...
RSA runs charity panto-horse race
24 Jun 2008
The insurer is aiming to raise money for the charity by challenging teams of five to dress up as pantomime horses and compete in qualifying derbies, a grand final and dressage competitions. The RSA Pantomime Horse Derby takes place on 30 July. RSA hopes it will help Breast Cancer Campaign fund research ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...
New consumer protection laws that marketers should know about
08 Apr 2008 | by Stephen Groom
. Insurers may disclaim liability for any related losses. Suppliers may argue that they have a right to walk ...
Conference Preview: Path to higher education
26 Mar 2008
Passmore, sales and marketing director, Tony Smith, head of marketing, Endsleigh Insurance Services; Simon ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
