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Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

marketing officer of an insurance company, where our relationships with customers can last decades and we ...

Polly Rance: Professional development never more important

12 Jan 2012 | by Polly Rance

from all over the UK. Should the worst happen (as they say in the life insurance ads) and you get ...

Aviva gives away Premier League shirt sponsorship

16 Nov 2011 | by Matthew Chapman

from the game being televised live on Sky Sports, and strengthens the insurance giant's ties ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...

Bowel Cancer comms boss Ian Beaumont quits current PR role for cinema

26 Sep 2011 | by Matt Cartmell

Insurers and a ballot adviser for the Electoral Reform Services. Beaumont s film, called Deathless, is a ...

Bupa rolls out 'adaptable' insurance campaign

05 Sep 2011 | by Oliver Luft

Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable and affordable nature of the insurance, which doesn't make assumptions about its customers' health insurance ... Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

26 Aug 2011 | by Oliver Luft

marketing officer at insurance group RSA , but face-to-face marketing can still be a powerful tool ... are there at the right moment, the customer will be eager to know more,' he adds. Insurance customers are particularly ... buy insurance policies from an individual salesperson. 'If the customer is engaged in the selling ...

Private View: Robert Campbell and Arnell Vaughan

04 Aug 2011

in pitch for a new insurance aggregator. We pulled out for various reasons. One of the reasons was that we felt that the last days of insurance aggregators as we know them were upon us. And, therefore ... was and remains a complete disaster. If I ever try to talk to the insurance company in question, which I ve needed ...

AXA partners with MTV for Awards for Young People

19 Jul 2011 | by Oliver Luft

Global insurance group AXA is promoting its Ambition AXA Awards for Young People through MTV, after

RSA backs 'Big Society' volunteering initiative

13 Jul 2011 | by Gemma Charles

created an insurance product designed to enable members of the public to 'volunteer with confidence'....The insurance group has developed a public liability insurance and personal accident policy, under the More Th n brand, which is geared toward people who want to run community activities ... or running a sports competition. Prohibitive public liability insurance has reportedly proved a barrier ...

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