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How social media is removing the barriers between corporate and consumer brands

%) Industrials 1,859 811 1048 (+129%) Insurance 4,294 2,172 2122 (+98%) Oil ... %) Insurance 58,316 44,147 14169 (+32%) Oil and Gas 177,393 69,524 107869 (+155 ...

More Th>n to sponsor MSN pet portal

More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new...media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... by providing practical pet advice, features, photos and videos to complement our pet insurance offering. "As ...

Think with Google: Which brands are getting online content right?

insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any ...

Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...

Brands eye a share of booming digital health sector

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...

Careers: The business of one

financial-services company Capital One to RSA insurer More Th n as marketing director, says that having a ...

Stelios in car share venture

will be insured by The Car Club during use and will be fitted with an automated tracker system, so car owners can ...

Editor's Comment: TV's a lively corpse

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...

Esure kicks off digital media agency review

Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...

From fad to failure: why size does not ensure success

" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would delight customers and ratchet up cross-sales. In reality, people preferred Google to their insurance provider and learnt to buy insurance from an aggregator. QR codes : Perhaps you still think QR codes ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.