Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
with three Don t make me give too much away - I don t want to interrupt viewing by filling in insurance ...
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Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
brands in categories like petrol, insurance or sanpro - or indeed toilet cleaners - where neither ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
-selling of personal protection insurance. Yet confusion still reigned among this group over what to do ...
Value of BlackBerry and Nokia brands fall
09 May 2011 | by Daniel Farey-Jones and John Reynolds
19,782 33 New China Life Insurance 19,542 34 -1 Pampers 19 ...
Ecommerce contributes £100bn to UK economy
28 Oct 2010 | by Ben Bold
. "Several industries, including media, travel, insurance and fashion, are being transformed by it." ...
Desmond's profits tumble
07 Oct 2010 | by John Reynolds
" The financials also disclose that during the period, Desmond paid insurance premiums of 13m to a subsidiary, Northern Shell Insurance Limited. He also paid 12m to a subsidiary company, Express Newspapers ...
Think BR: How does outdoor work?
30 Sep 2010 | by Mike Baker
, although the findings are confined to four important categories so far, namely motors, insurance (brands ...
WPP returns to growth with 36% profits lift
24 Aug 2010 | by Arif Durrani
-prime, insurance monocline, Lehman and other elements of the crises." The group s figures were boosted ...
British consumers recommend First Direct, Sony, Saga, 02 and Apple
18 Jun 2010 | by Arif Durrani
in the benchmarking study are banking, car insurance, ISP, mobile phone carriers, mobile phone handsets, computer ... of the sector average of -4%. Saga took pole position in the car insurance customer-experience stakes, with +17 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
