Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
with three Don t make me give too much away - I don t want to interrupt viewing by filling in insurance ...
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Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
brands in categories like petrol, insurance or sanpro - or indeed toilet cleaners - where neither ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
%) Industrials 1,859 811 1048 (+129%) Insurance 4,294 2,172 2122 (+98%) Oil ... %) Insurance 58,316 44,147 14169 (+32%) Oil and Gas 177,393 69,524 107869 (+155 ...
Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
insurance for their campaign. How is it going to be enforced? The new code certainly reads well ...
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society. (Marketing) Insurance giant ...
Think BR: Celebrity endorsement - a worthwhile investment?
04 Oct 2011 | by Roderick Dadak
-back. Insurance Insurance is a further option but that can be expensive and the insurer, not the brand owner ... have to be abandoned, most insurers will probably only cover reshoot costs. They will not cover ... is considerable, do brand owners claim. But even then sometimes the risk is too great to insure. TV reality ...
Trading places: this week's people moves
01 Jul 2011 | by Ben Bold
marketing director following the departure of Gary Price amid a shake-up of the insurer's marketing ...
Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
-selling of personal protection insurance. Yet confusion still reigned among this group over what to do ...
Trading places: this week's people moves
20 May 2011 | by Sara Kimberley
Dodds . ( Campaign ) Marketing Insurance giant RSA is restructuring its marketing ...
Trading places: this week's people moves
15 Apr 2011 | by Katherine Levy
team, working on a range of clients, including British Airways, Zurich Insurance, O2 and Toyota ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
