Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
Andrew Walmsley on Digital: advertisers still need intermediaries in digital age
02 Sep 2009 | by Andrew Walmsley
in the insurance market can be applied to consumer electronics or travel, and only by having a team that's big ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
details - derived from quotation applications to insurance and credit card companies. The credit crunch ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ... Target market: Insurer Sun Life Direct targets an older, less online market that still responds to direct ...
Football shirt sponsorship market suffers drop
26 Nov 2008 | by Ed Kemp
and the Netherlands - is now EUR 393.2m The number of shirts sponsorship deal with financial or insurance companies ...
The week in marketing: 18 November
18 Nov 2008 | by Staff
Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...
Is the season of goodwill over?
04 Nov 2008 | by Mary Cowlett
, just days after the insurance giant had been bailed out by the US government. Similarly, last month, the Belgian insurance subsidiary of Fortis bank was forced to issue a public statement explaining a 150 ...
SMEs embrace search marketing
28 Oct 2008 | by Jane Simms
estimates that 50% of all its customers find Foneshop though Google. Adrian Flux Insurance Services, one of the UK's biggest specialist motor insurance providers, has used search marketing on the Microsoft ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...
UK media owners ignore the lucrative Polish audience
30 Sep 2008 | by Alison Donnelly
that several brands from sectors including telecoms and insurance have expressed an interest in advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
