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breaks with traditional forms of insurance advertising. "This campaign allows us to interact nicely ...
-back. Insurance Insurance is a further option but that can be expensive and the insurer, not the brand owner ... have to be abandoned, most insurers will probably only cover reshoot costs. They will not cover ... is considerable, do brand owners claim. But even then sometimes the risk is too great to insure. TV reality ...
Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey...protection insurance. The idents dramatised the real-life story of Gary, a customer who suffered a ... protection insurance. Aviva's idents have attracted criticism due to the downbeat tone jarring ...
MediaCom plays the dating game Bitch has been keeping her ear to the ground this week and has heard that tonight, the marketing team at the insurance arms of RBS (Churchill, Direct Line, NIG and Green Flag) and their WPP Group media agency MediaCom are to conduct a "speed dating" event ...
BBC London News anchor Mike Ramsden has joined RBS Insurance as head of content and production. Ramsden regularly presented Breakfast on BBC London TV. GMTV news presenter Miranda Schunke has also joined the group as head of PR for its roadside rescue company Green Flag, her role being to invigorate ...
protection insurance. The period drama was a hit for ITV last year, launching with an average of 7 ...
and is backed by Esure, compares vehicle insurance quotes and offers deals on finance, travel, utilities ...
MediaCom for Direct Line Pet Insurance PHD for McCain UM London for Microsoft Data ... Econometrics MediaCom for Direct Line Car Insurance MediaCom for E.ON MediaCom for Wrigley ...
marketing officer at insurance group RSA , but face-to-face marketing can still be a powerful tool ... are there at the right moment, the customer will be eager to know more,' he adds. Insurance customers are particularly ... buy insurance policies from an individual salesperson. 'If the customer is engaged in the selling ...
Esure, the internet and phone-based insurance company, is conducting a review of its digital media...The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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