to remove filtersRAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss ...
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Media ignore bulk of research reports, finds TLG
24 May 2012 | by Alec Mattinson
A TLG-led audit of 269 research reports produced by the UK's top lawyers, accountants, banks and insurers found that 73 per cent failed to generate coverage in the UK's most influential media. The Financial Times covered 15 per cent of the surveys and reports published by the top names in the UK ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
brands in categories like petrol, insurance or sanpro - or indeed toilet cleaners - where neither ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
with three Don t make me give too much away - I don t want to interrupt viewing by filling in insurance ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
Broadbandchoices.co.uk seeks consumer agency
15 May 2012 | by Matt Cartmell
and electricity and insurance, among other services. ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
%) Industrials 1,859 811 1048 (+129%) Insurance 4,294 2,172 2122 (+98%) Oil ... %) Insurance 58,316 44,147 14169 (+32%) Oil and Gas 177,393 69,524 107869 (+155 ...
More Th>n to sponsor MSN pet portal
08 May 2012 | by Maisie McCabe
More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new...media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... by providing practical pet advice, features, photos and videos to complement our pet insurance offering. "As ...
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
to show how quick and convenient it is. "We work with the majority of the UK's insurers and motorists ...
Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
insurance for their campaign. How is it going to be enforced? The new code certainly reads well ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
