17 May 2011
| by Nicola Clark
for impressive financial results that defied the downturn.
86: MIKE TILDESLEY - RBS INSURANCE
A true ...
in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ...
of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
21 Apr 2011
| by Ralph Risk
.
When it comes to services, insurance is the most researched category, with 68% of respondents having look into insurance providers online, ahead of holiday accommodation/tours (65%).
Women are more ...
24 Aug 2010
| by Sarah Johnson
The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance.
Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...
29 Jul 2010
| by Sarah Johnson
the early back to school shoppers.
Liverpool Victoria advertises car insurance on the cover ...
17 Nov 2009
| by Nicola Clark
at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ...
tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...
14 Jul 2009
| by Noel Bussey
The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...
05 May 2009
| by Sarah Johnson
. The businesses in the review included Co-op Travel, Co-op Insurance Society, Co-op Bank, Co-op Funeralcare ...
08 Apr 2009
| by Matt Williams
the insurance company undershot its profits target. The chief executive, Sir Sandy Crombie, the financial ...
03 Apr 2009
| by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...
02 Apr 2009
| by Sarah Johnson
in the review include Co-op Travelcare, Co-op Travel, Co-op Insurance Society, Co-op Bank, Co-op Funeralcare ...