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Power 100: 100 to 50

for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

When was the last time you bought something without checking online first?

. When it comes to services, insurance is the most researched category, with 68% of respondents having look into insurance providers online, ahead of holiday accommodation/tours (65%). Women are more ...

Paper Round (24 August) - Which clients are advertising in the national press?

The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance. Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...

Paper Round (29 July) - Which brands are advertising in the national press?

the early back to school shoppers. Liverpool Victoria advertises car insurance on the cover ...

Chief marketing officers find it lonely in the board room

at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...

And in the real world... Microsoft, Google, Primark, BA and more

The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...

Co-op retains Rocket and Rapp Media

. The businesses in the review included Co-op Travel, Co-op Insurance Society, Co-op Bank, Co-op Funeralcare ...

And in the real world... ITN, RBS, Standard Life, Jaguar and more

the insurance company undershot its profits target. The chief executive, Sir Sandy Crombie, the financial ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

Co-operative Group reviews media account

in the review include Co-op Travelcare, Co-op Travel, Co-op Insurance Society, Co-op Bank, Co-op Funeralcare ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.