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Think with Google: Which brands are getting online content right?

insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any ...

Tesco Mobile edges out O2 in Net Promoter Score survey

of nine industry sectors including banking, car insurance, Internet service, mobile carriers, handsets ... insurance, which were topped respectively by Scottish and Southern Energy with an NPS of -19%, and Churchill ... " for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...

Freeze drives shoppers online

Insurer RSA estimates the cold snap could cost the economy 1.2bn per day in lost productivity, but, according to Clive Black, head of retail at Shore Capital, large numbers of workers unable to get to work will be more inclined to shop online. He said: "Distress and boredom will undoubtedly boost ...

EBay to add motoring services website

The Motoring Services Hub offers car-related products including vehicle insurance and warranty history checks, plus exclusive deals from partners such as Confused.com, Auto-Net and Warrantywise. The hub will be promoted through display ads on the Motors section of the main site. EBay plans to roll ...

Brands begin to dance to the tune of social media

insurance. Are people talking about their car insurer on Twitter?' Others, including Craig Broadbent, SEO ...

Brands harness the power of online games to engage with consumers

playing games. We have even done them for financial-services brands such as Halifax and LV= Insurance,' he ...

Special Report, Direct Marketing: charting the route to integration

-the-line communications is Greenbee. The online home-and motor- insurance operation launched by John Lewis at the end ...

And in the real world... Microsoft, Google, Primark, BA and more

The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...

Affiliate marketing: Survive the online jungle

. It refuses to allow its insurance products to be marketed through price-comparison sites. Its ad campaigns ... , they are middlemen' acting as brokers for insurers. The price-comparison sites, not surprisingly, refute Direct ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.