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Brand of the Year 2011 shortlist

The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...

Think BR: Why Adidas will miss the mark with third agers

providing unpaid care in the UK (Age UK, 2011) The average age of a child on a parent s car insurance ...

Sovereign debt crisis lowers global brand values, report claims

was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...

Biggest brands: Top 100 advertisers 2010

and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...

Market Research League Table 2009

that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...

Biggest brands: Top 100 global brands by value 2009

of the top 100 brands remain in the table from last year. By category, the biggest faller was insurance (-48 ...

Marketing League Table: Sales promotion - Sales promotion leagues

appointed by Churchill Insurance to secure brand partners to endorse its 'Challenge Churchill' campaign ... , Churchill Insurance. www.bulletmarketing.com 33 Initials Founded 2006. Privately owned ...

Why is online shopping becoming more and more popular?

. The most popular online purchases are holidays, films and music, with insurance, computer software ...

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

like motor insurance, which is increasingly sold online. Creativity and engagement: We know ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.