to remove filtersBiggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...
John Lewis in customer magazine overhaul
02 Dec 2008 | by Nicola Clark
Insiders say the move is part of a 'rationalisation' process at the retailer, and will spell the end of its Source magazine brand. John Brown currently publishes the title for John Lewis' direct-selling business, Greenbee, which sells home, insurance and travel products. Source, which is expected ...
Brand Health Check: Land of Leather
28 Oct 2008 | by Miranda Fitzgerald
for allowing inadequately trained staff to sell payment protection insurance, and was accused of selling toxic ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...
Brand Health Check: John Lewis
16 Sep 2008 | by Joe Thomas
realise they can have John Lewis at home. How many people know that insurance and travel company Greenbee ...
Andrew Walmsley on digital: Web should be in the lap of luxury
19 Aug 2008
for books, music, consumer electronics and insurance, one group of brands has lagged behind, resisting ...
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
-extension model. It has broadened its offer into a number of areas of consumers' lives - from car insurance ...
Tesco hires Bradley as UK marketing director
29 Jul 2008 | by Jemima Bokaie
The grocer has acquired Royal Bank of Scotland's (RBS) 50% shareholding in the 11-year old venture which has 5m customers. Its services include insurance, credit cards, loans, savings and cash machines. Bradley, currently commercial director for added value foods, replaces former Vodafone UK marketing ...
Co-operative Group 'divi' nearly doubles to £38m
26 Jun 2008 | by Staff
Members accrue membership points from transactions at any of the group's family of businesses, which spans supermarkets, travel, pharmacies, funeralcare, banking and insurance. The value of each point varies year-on-year because the dividend payment is linked to the profits of The Co ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
