Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
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Marks & Spencer reports buoyant results
08 Apr 2010 | by Joe Thomas
leaders came out in support of Conservative Party plans to axe a planned 1% increase in National Insurance ...
O2 puts trust to fore in superbrand strategy
16 Mar 2010 | by Andrew McCormick
LONDON - O2 is seeking to become a major provider of health, education, insurance and financial...In January, Marketing revealed O2's plan to offer travel insurance in partnership with Mondial ... . The mobile phone is the remote control for your life. Travel insurance, finance, health and ed ucation ... supermarket retailing to offer phones, banking, insurance and home insulation. Rival mobile operators ...
Tesco Bank appoints Chris Pitt to top marketing job
16 Feb 2010 | by Alex Brownsell
for banking, and Julie Hopes, commercial director for general insurance, and will report directly to chief ...
Cementing the partnership
16 Feb 2010 | by Joe Thomas
that the retail er is planning to branch out into financial services, beyond its Greenbee insurance off ering ...
Starbucks chief executive Howard Schultz on marketing
02 Feb 2010 | by Noelle McElhatton
was to provide health insurance for every employee and equity in the form of stock options. The feeling ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
-comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ... 'Kim from Beckford' asking questions of the insurance brand's canine mascot, in a TV studio setting ...
Brands begin to dance to the tune of social media
02 Dec 2009 | by Adam Woods
insurance. Are people talking about their car insurer on Twitter?' Others, including Craig Broadbent, SEO ...
Brands harness the power of online games to engage with consumers
17 Nov 2009 | by David Benady
playing games. We have even done them for financial-services brands such as Halifax and LV= Insurance,' he ...
Special Report, Direct Marketing: charting the route to integration
17 Nov 2009 | by David Benady
-the-line communications is Greenbee. The online home-and motor- insurance operation launched by John Lewis at the end ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
