Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
Swiftcover.com is to become the first insurance company to launch a campaign within a video game....The campaign was conceived by digital marketing agency Steak, which arranged the deal with video-game advertising network Massive, a subsidiary of Microsoft. The insurance company will feature ads posted on virtual billboards within the forthcoming video games, 'Pro Evolution Soccer', 'Guitar Hero', 'Tiger Woods ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.