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Cable & Wireless Worldwide hires Catalysis

Catalysis has been briefed to handle UK trade and business-to-business PR, focusing on media relations within retail, finance, utilities, insurance and public sector publications. The brief is thought to be worth about 6,000 a month. The decision to bring in Catalysis had been delayed ...

Online insurance comparison website GoCompare seeks digital agency

Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has

Swiftcover puts Iggy ads in computer games

Swiftcover.com is to become the first insurance company to launch a campaign within a video game....The campaign was conceived by digital marketing agency Steak, which arranged the deal with video-game advertising network Massive, a subsidiary of Microsoft. The insurance company will feature ads posted on virtual billboards within the forthcoming video games, 'Pro Evolution Soccer', 'Guitar Hero', 'Tiger Woods ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.