to remove filtersBrand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
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Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
with three Don t make me give too much away - I don t want to interrupt viewing by filling in insurance ...
Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...
British consumers recommend First Direct, Sony, Saga, 02 and Apple
18 Jun 2010 | by Arif Durrani
in the benchmarking study are banking, car insurance, ISP, mobile phone carriers, mobile phone handsets, computer ... of the sector average of -4%. Saga took pole position in the car insurance customer-experience stakes, with +17 ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
and outdoor has fallen dramatically." One brand making the most of advantageous media rates was insurance ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
of the top 100 brands remain in the table from last year. By category, the biggest faller was insurance (-48 ...
DATA 2002: building market share through intelligent application of data and technology
26 Nov 2002 | by John Regan and Geoff Love
of the leading suppliers of emergency home insurance. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
