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The Week in Technology

. MyDrive Solutions , the insurance data company, has called in ITPR as its first UK PR agency to handle SEO activity and analyst relations around online and offline insurance. The agency will target finance ...

Client view: Big picture, new perspectives

're putting our customers at the heart of everything we do. That's because, as a company, we know insurance ... in the financial services sector. Traditionally, insurance companies have few direct touch points ...

The Week in Technology

competitive pitch. Coverzones, a business insurance comparison and policy management website, has hired ... business insurance policies and offers major insurance firms, such as Brit and AIG, access to the small ...

FRONT PAGE: Web tool firm in PR fightback

form of cancer, it s not going to get to my insurance company, and I m not going to find my ins urance ...

PROs should look wider than social network sites

will be using the web as their de facto first point of call for holidays, mortgages, insurance and other ...

Pleon seeks to put PR ‘at top table' with senior hires

on accounts including IBM, Shell and insurer Atradius. He said he would be working with clients to put PR ...

Lewis wins EMB overseas brief

. EMB develops software and offers consultancy services in the non-life insurance sector, including ...

Hanover advises Saga networking site for over-50s

The site was launched this week and aims to attract over-50s to the burgeoning social networking sector. Pitched as a Facebook for the older generation, it contains features relevant to holidays and insurance group Saga s audience. We have not had any support for our digital offerings in terms ...

Porter Novelli wins Detica brief

Detica is perhaps best known for its information analysis for the Department of Homeland Security in the US. However, it also worked on projects for the Ministry of Defence in the UK. Recent Detica clients also include car insurance website Sheila s Wheels, news service Reuters and Vodafone. Porter ...

Harvard grabs website accessibility account

The agency has been hired by Webcredible a London-based outfit which advises on making websites easy to use and accessible to all, inc luding users who are blind, dyslexic and physi cally disabled. In particular, it helps clients including high-traffic websites such as Admiral Insurance, Powergen ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.