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Smart DRTV: harnessing a potent mix of mass market reach and data

with three Don t make me give too much away - I don t want to interrupt viewing by filling in insurance ...

Power 100: The UK's top marketers

s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Cable & Wireless Worldwide hires Catalysis

Catalysis has been briefed to handle UK trade and business-to-business PR, focusing on media relations within retail, finance, utilities, insurance and public sector publications. The brief is thought to be worth about 6,000 a month. The decision to bring in Catalysis had been delayed ...

Brands eye a share of booming digital health sector

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...

Online insurance comparison website GoCompare seeks digital agency

Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.