19 Jan 2012
| by John Owens
The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost...Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget: 25,000
OBJECTIVES
To achieve coverage beyond the traditional personal finance pages
To use the media coverage generated to leverage relationships with relevant policymakers and opinion ...
04 May 2011
| by Kate Waters, Strategy Partner, Now
Well-crafted campaign turns traditional insurance sell on its head to gain consumer trust....Nodding dogs, elephants, sea captains and meerkats: insurance advertising has more than its fair ...
insurance salesman and a mildly comedic, Basil Fawlty-esque customer, who thinks he can do a better job than the salesman at selling insurance.
Like all good campaigns there is a strong truth at its heart: customers ...
23 Feb 2011
| by Leo Rayman, Strategy director, DDB UK
The insurance brand's latest Paul Whitehouse ad takes a disappointingly serious tack....we discover he is deceased.
When selling life insurance, peace of mind is the generic benefit: don ...
in the insurance industry gets to this insight after about 12 seconds of account-plannery contemplation ...
selling insurance. Does it help Aviva to sell life insurance? A bit. But mainly because the spot is buying ...
03 Nov 2010
| by Ed Owen
Rias, the specialist over 50s insurance provider, claims to have slashed its marketing spend
14 Nov 2003
| by Professor Angus Jenkinson and Branko Sain
such as insurance, driving tuition and car inspection. Car insurance also led into property insurance and touring ...
26 Nov 2002
| by John Regan and Geoff Love
of the leading suppliers of emergency home insurance. ...
07 Oct 2010
| by John Reynolds
"
The financials also disclose that during the period, Desmond paid insurance premiums of 13m to a subsidiary, Northern Shell Insurance Limited.
He also paid 12m to a subsidiary company, Express Newspapers ...
18 Jun 2010
| by Arif Durrani
in the benchmarking study are banking, car insurance, ISP, mobile phone carriers, mobile phone handsets, computer ...
of the sector average of -4%. Saga took pole position in the car insurance customer-experience stakes, with +17 ...
01 Feb 2000
We are already living in the beginnings of a 24 Hour Society. Many shops are open to 10.00pm and even later; pubs shut at midnight; books can be ordered in the middle of the night along with holidays, insurance and pizzas; supermarkets are experimenting with 24 hour service on some days ...
10 Aug 2011
| by Jon Tipple, Head of planning, McCann London
.
So, imagine my surprise when, the other day, she asked whether our car insurance was due for renewal ...
to the third floor where they find Steve, who recently bought car insurance via Comparethemarket.com, and reward him with a free meerkat toy. In a subsequent ad, they visit pet insurance-purchaser Sarah Roberts ...
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