AXA looks to consolidate insurance ad accounts
07 Jun 2011 | by Sara Kimberley
AXA, the global insurance group, is consolidating its UK advertising accounts for its AXA and AXA
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Bupa rolls out 'adaptable' insurance campaign
05 Sep 2011 | by Oliver Luft
Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable and affordable nature of the insurance, which doesn't make assumptions about its customers' health insurance ... Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...
Halifax scales back choir in home insurance spot
21 Feb 2012 | by Sara Kimberley
Halifax has cut back the involvement of the choir in its latest TV ad for home insurance....insurance. The spot was written by Ben Tollett and Emer Stamp, Sian Coole and Jo Cresswell, and directed ...
Aviva takes different approach to life insurance ads
18 Jan 2011 | by John Reynolds
The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one. It is targeting the nearly 20 million people 39% of UK ... -death approach differs from previous Aviva Life Insurance campaigns, which have focused on the "what if ...
Aviva hires Albion to launch online car insurance brand
08 Sep 2011 | by Matt Williams
insurance brand....Aviva's Quote Me Happy brand, which allows customers to buy and manage Aviva motor insurance online ... introduced in response to figures revealing that 75 per cent of people now shop for car insurance on price ... with Abbott Mead Vickers BBDO, which handles the insurance company's advertising account, is unaffected ...
AXA launches motor insurance brand with 'pavement rage' ad
01 Feb 2010 | by Alex Brownsell
insurance product targeting older drivers....into the direct insurance space. The financial services giant has previously focused on the broker market. AXA Car Insurance will target older drivers who feel they are not catered for by other brands, by offering ... on their car insurance. Disrespectful drivers don't.' TV celebrity Charley Boorman will also front a PR push ...
And in the real world... Credit insurance, Skype, UBS and more
15 Apr 2009 | by Ian Darby
A state guarantee scheme to underpin vital supply-chain insurance is set to be announced by Alistair Darling, chancellor, in next week s Budget, according to government insiders. Financial Times Ebay has announced plans to spin off Skype, its online phone unit, with an initial public offering next ...
Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch....agencies will be responsible for driving awareness and increased customer growth for both insurance brands ...
Swiftcover to insure musicians after Iggy Pop ad banned by watchdog
29 Apr 2009 | by Hadassah Nymark
LONDON - A TV ad featuring the rock star Iggy Pop promoting Swiftcover's car insurance policy has...challenged the ad on the grounds that it was misleading to imply that Iggy Pop was insured by Swiftcover. The advertiser s website stated that its car insurance policies were not available to those working ... insurance service. Furthermore, Iggy Pop s profession was not mentioned in the ad and he was merely being ...
Churchill meets up with botanist Bellamy in latest TV ad
06 Jul 2010 | by Alex Brownsell
Insurance brand Churchill is launching a TV ad to promote its home insurance offer, starring TV..., about the brand s latest home insurance deal. One of the characters doubts the deal is really ... for the campaign was handled by MediaCom. Peter Deane, head of marketing at the RBS Insurance-owned brand, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
