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LONDON - Banking and insurance brands are looking to tap into a growing consumer demand for premium...French company AXA has revealed it will launch a direct car insurance brand, aimed at more affluent consumers, which will roll out this winter. AXA already operates in the direct insurance market ... their corporate brands directly to consumers. Last month, Zurich rolled out its direct insurance business ...
LONDON - AXA Insurance has promoted Swiftcover.com marketer Tina Shortle to the position...'s general insurance direct and intermediated products. Over the coming months, Shortle will hold of a review of the insurer's marketing activities and subsequently develop an overall marketing strategy. Last year, she oversaw the re-launch of motor insurance brand Swiftcover with an ad campaign fronted ...
Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing...in the brand's lettering to emphasise how the insurance company can help its five million customers "navigate ... for the life insurance industry that retains the best from a heritage that goes back over 200 years ...
Corporate insurance giant Lloyd's of London is relaunching its website to create a more easily...comment pieces and latest market news stories, as well as a directory of Lloyd s-registered insurance ...
Brit Insurance has axed its marketing and communications team, putting the future of its...appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ... spokesman said: It s an internal matter for Brit. Brit Insurance declined to comment. ...
RBS has unveiled a new brand identity for its broker-facing insurance business, NIG, in a bid...alongside Direct Line, Churchill, Privilege and Green Flag within RBS Insurance. The division is due ...
LONDON - Insurance brand Swiftcover has announced it is to start offering its products to musicians...for refusing musicians insurance, despite using punk star Iggy Pop in its UK advertising. The ad campaign, featuring the tagline Get a life!', aimed to promote online insurer's 60-second quote facility. Many ... disappointed that we were not able to offer them insurance then. We are delighted that musicians can now also ...
Private Medical Cover insurance offering.
LONDON - Simplyhealth, the new health insurance brand replacing HSA, BCWA, HealthSure, LHF
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line Insurance Group at Companies House. It has also trademarked the name, alongside a new multi-coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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