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MediaCom scoops £15m Churchill Insurance media task

of Scotland's Churchill Insurance from Carat without a pitch....Insurance Group account following the acquisiton of the company by the Royal Bank of Scotland in a £1.1bn ...

RELATIONSHIP MARKETING AWARDS 1999: The Broadsystem financial, insurance & professional services

WINNER Client The Wrigley Company Agency TBP Eurobrand HIGHLY COMMENDED Client Ernst Young Agency In-house HIGHLY COMMENDED Client Ernst Young Agency DMB Financial and Springboard Design

Media: Media choice: bacardi

PETER CORFIELD Brand manager, Direct Line Insurance...PETER CORFIELD Brand manager, Direct Line Insurance What has most impact: the creative itself or the choice of media? The purists would argue it is a combination of the two, but in most cases I find myself on the side of the creative. However, Bacardi s transformation ...

The Week: Media news - ITV signs series sponsors

ITV has signed Toyota, Carling and Churchill Insurance to sponsor three of its series.

The challenges industries face when mounting joint marketing campaigns

LONDON - The mutual insurance sector has become the latest industry to attempt the tricky feat of a...; mso-bidi-language:#0400;} Led by the Association of Mutual Insurers (AMI), a range ... . The nature of the insurers' activity is nothing new. Trade organisations such as the Dairy Council ... =, which is taking part in the joint mutual insurance promotion, admits his priority is brand marketing ...

Churchill ad is the most talked-about

The Churchill car insurance campaign provoked more column inches than any other ads in March

Agencies line up as Co-op Group calls creative review

its membership programme, which incorporates its financial services, funeral and insurance brands....benefits, including discounts on Co-op travel, at the Co-operative Insurance Society and special loan deals ...

Vic Reeves propels Churchill to the top after his drink-drive sacking

Insurance's advertising the most-written about last month, in the Ads that Make News survey.

Coca-Cola hires Tripodi to head global marketing

-president of Allstate Insurance Co, as its chief marketing and commercial officer, replacing Mary Minnick who left...marketing officer for Allstate Insurance, where he was responsible for the structure, strategy and execution ...

Is targeting consumers based on their class still relevant?

As Privilege car insurance targets the affluent 'new Jones', and Strongbow aims its campaign

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.