Halifax 'furry hero' by Adam & Eve
21 Feb 2012
Adam & Eve has created an ad for Halifax's home insurance offering.
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Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost...Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget: 25,000 OBJECTIVES To achieve coverage beyond the traditional personal finance pages To use the media coverage generated to leverage relationships with relevant policymakers and opinion ...
Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
Brit Insurance has axed its marketing and communications team, putting the future of its...appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ... spokesman said: It s an internal matter for Brit. Brit Insurance declined to comment. ...
RBS Insurance division to rebrand as Direct Line Group
09 Feb 2012 | by Alex Brownsell
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line Insurance Group at Companies House. It has also trademarked the name, alongside a new multi-coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ...
RSA Insurance brings in MHP Communications for PA brief
19 Apr 2012 | by Matt Cartmell
RSA Insurance Group has appointed MHP Communications to handle its combined EU and UK public...MHP has been taken on by the insurance group formerly known as Royal Sun Alliance following a competitive pitch process revealed in PRWeek . MHP will handle EU and UK public affairs, previously ... to be worth 15,000 per month. A spokesman for RSA Insurance said: We want it to be a one-stop shop. We ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...
Halifax scales back choir in home insurance spot
21 Feb 2012 | by Sara Kimberley
Halifax has cut back the involvement of the choir in its latest TV ad for home insurance....insurance. The spot was written by Ben Tollett and Emer Stamp, Sian Coole and Jo Cresswell, and directed ...
RSA Insurance Group cuts comms team by 60%
02 May 2012 | by Sara Luker
The RSA Insurance Group has cut its comms team by more than half as part of a series of 'efficiency...The group, which owns the More Th n insurance brand, has reduced its group corporate comms function s headcount from five to two. UK Western Europe external comms head Simon Kutner and his deputy Carla Evans have been made redundant. Both were unavailable for comment. Bart Nash, group UK ...
Aviva 'Aviva home insurance relaunch' by AMV BBDO
22 May 2012
The aim of the campaign is to relaunch Aviva s "stress free" home insurance. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
