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Home insurance sites' service unsatisfactory

LONDON - Home insurance websites are providing unsatisfactory levels of service, despite the surge...such as the floods remind customers of the need for home insurance and the possibility of making a claim ...

Media.com scoops RBS insurance brief

business for its insurance brands into Media-Com's digital specialist, Media.com....The account includes the insurance brands Privilege, Churchill and Direct Line. It was previously handled by Media.com's WPP stable-mate, Outrider, which is part of Mediaedge:cia. The business was shifted without a pitch at the request of the client to consolidate the entire RBS business within ...

Zurich to promote insurance with homepage takeovers

brand awareness of Zurich insurance among ABC1 users between 35- and 54-years-old who are in the market for insurance but are not price sensitive. The campaign will feature humorous what if situations based around car, home and commercial insurance. One homepage takeover sees a webpage smashed through by a gloved ...

Norwich Direct in internet discount insurance charge

Norwich Direct, the direct insurance sales division of Norwich Union, is set for an online assault...Norwich Direct, the direct insurance sales division of Norwich Union, is set for an online assault after agreeing a deal to offer discount car insurance through online auto-dealer, Autobytel. The agreement is the latest in a series of deals by the insurer as it tests the viability of selling car ...

Admiral Insurance reviews £7m media

Admiral Insurance, the parent of the Elephant.co.uk, Diamond, Confused.com and Admiral insurance...an audience of young drivers, focuses its spend on TV, while Diamond, a car insurance product for female drivers, has a significant press spend. Elephant promotes its range of cut-price insurance products ...

Insurance comparison sites prepare for Tesco's entry

LONDON - Insurance comparison sites have bolstered their warchests as Tesco eyes up their market....The online insurance price-comparison sector is somewhat reminiscent of the directory enquiries ... with insurance brands is, typically, confined to the purchase of two policies each year: car and home. So once a ... in 1997. This latest initiative puts the bank in an interesting position. Among its insurance brands ...

Insurance giant Lloyd's launches new website

Corporate insurance giant Lloyd's of London is relaunching its website to create a more easily...comment pieces and latest market news stories, as well as a directory of Lloyd s-registered insurance ...

Churchill Insurance relaunches nodding dog microsite

LONDON - Churchill Insurance has relaunched its Challenge Churchill microsite, giving visitors...will also be able to have their insurance questions answered by the Churchill nodding dog. They can challenge Churchill for a better quote on car, home, travel, pet, breakdown, van or motorcycle insurance. A spokesperson for Churchill Insurance said: We have relaunched the microsite to ensure it offers visitors a ...

Churchill Insurance drives sales with email push

LONDON - Churchill Insurance is driving sales through a new email marketing campaign, created...insurance will also get a 5% discount. Liz Penighetti, senior marketing executive at Churchill Insurance ... ." Churchill Insurance is famous for its "give a dog a phone" advertising campaign, featuring the voices of Vic ...

Kwik-Fit appoints Realise to develop insurance website

website for its Kwik-Fit Insurance business....-Fit Insurance, said: "We chose Realise to redesign our site because of its creative and technical expertise ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.