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The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost...Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget: 25,000 OBJECTIVES To achieve coverage beyond the traditional personal finance pages To use the media coverage generated to leverage relationships with relevant policymakers and opinion ...
Since Hurricane Spitzer hit the US insurance industry four weeks ago, it has behaved...– ‘Making the world feel good about insurance’ – in which he described insurance as the tobacco sector ... would be necessary. But insurance is behind the times. James discussed candidly the reasons for its ... , overcharging and poorly managed conflicts of interest. Insurance has always been a closed industry ...
CBS Insurance Holdings, the second-largest Lloyd’s names agency, has hired Pelham Public Relations...CBS is working on a new product through which private investors can enter the insurance market, which CBS believes deters rich people from using their money to underwrite insurance. The Lloyd’s insurance market has had to reinvent itself since the 1990s when asbestos losses discouraged names from ...
Petplan, the UK’s biggest pet insurer, has briefed Brave PR to help maintain its profile...Brave will run the press office of the Allianz Cornhill-owned firm and oversee a media relations campaign targeting pet owners. Petplan's competitors include Esure, which launched pet insurance in January 2005, and Royal SunAlliance's More Than. Previous incumbent Nelson Bostock resigned the account ...
Insurance company Royal and Sun Alliance is launching a customer magazine, MAGAZINE through BLA...Insurance company Royal and Sun Alliance is launching a customer magazine, MAGAZINE through BLA publishers. It will be mailed to the company s client database. ...
Britain’s insurance brokers have called in fresh public affairs and PR support as the industry...The British Insurance Brokers' Association (BIBA) has selected Fleishman-Hillard to handle ... , as intermediaries, insurance brokers are sufficiently principled and knowledgeable. A further aspect of the brief ... in 1977 and exists to represent the interests of insurance brokers and customers and to advocate standards ...
Halifax General Insurance (HGI), the domestic insurance arm of HBOS, has appointed its first head...In an internal hire, the company has handed the role to Claire Limon, formerly head of business development and customer relationship management at the insurer. She reports directly to CEO Howard Posner and assumes responsibility for HGI’s external PR and internal communications programme. Limon joined HGI ...
Financial services agency David Andrews Media has won a brief to handle PR for travel insurance
RBS Insurance has hired APCO UK associate director Chris Wainwright to its newly created head...Churchill Insurance, Direct Line, Privilege and Green Flag. ‘When RBS bought Churchill it made sense to create a central function to take care of all its insurance brands,’ said Wainwright, who reports to RBS Insurance head of corporate affairs Gill Murphy. The company’s previous top lobbyist was Direct Line ...
Zurich Personal Insurance, a division of Zurich Financial Services, has appointed Citigate Dewe...Zurich Personal Insurance, a division of Zurich Financial Services, has appointed Citigate Dewe ... with private car and home insurance through brokers, has over a million customers nationwide. As part ... and Zurich Life. Zurich Personal Insurance had an annual turnover of pounds 350 million last year. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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