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LONDON - Publisher TILT is planning the first direct mail campaign for its asrecommended insurance...The initial mailing, which will go out in February, will target 400,000 consumers who are due to renew their motor insurance in March. The piece will explain how to get the most from the asrecommended series and will also include information on other forms of insurance. Last year, TILT ...
Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing...in the brand's lettering to emphasise how the insurance company can help its five million customers "navigate ... for the life insurance industry that retains the best from a heritage that goes back over 200 years ...
Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable and affordable nature of the insurance, which doesn't make assumptions about its customers' health insurance ... Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...
LONDON - A study by the Financial Services Authority has found that insurers have improved...The study, which monitored 28 general insurance national press ads over a 10-day period in April ... that 45% of home and motor insurance press ads made misleading claims; this prompted the FSA to warn ... survey fairly and accurately described what financial savings customers could make on insurance products ...
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...
Halifax has cut back the involvement of the choir in its latest TV ad for home insurance....insurance. The spot was written by Ben Tollett and Emer Stamp, Sian Coole and Jo Cresswell, and directed ...
The aim of the campaign is to relaunch Aviva s "stress free" home insurance. ...
The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one. It is targeting the nearly 20 million people 39% of UK ... -death approach differs from previous Aviva Life Insurance campaigns, which have focused on the "what if ...
Churchill Insurance is revamping its nodding dog brand mascot with a new marketing campaign..., said the new campaign aimed to position the brand as the "insurer that customers can depend on". She said: "Martin's character exemplifies the everyman who is baffled by insurers' technical language ... . Separately, parent company RBS Insurance, which is preparing for its sell-off by RBS Group, recently ...
Churchill Insurance is looking to position itself as "dependable" with a new series of TV ads...RBS Insurance, which is preparing for its sell-off by RBS Group, recently unveiled a new centralised marketing structure . The insurer, which also owns the Direct Line, Green Flag and Privilege brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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