Future Plus expands client roster with motor insurance win
06 Feb 2007 | by by Charlie McCathie
magazine for motor insurer Adrian Flux....on insurance packages. Future Plus launched in 2004 and is the customer publishing arm of consumer ...
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EMB hires fastMAP for motor insurance task
27 Jul 2009 | by Sarah Crawley-Boevey
LONDON - EMB, an insurance consultancy, has hired research experts CCB fastMAP to conduct a long...generate pricing and business models for insurers, and would complement their research programmes. He said ...
Motorists warned about car insurance law changes in TV ad campaign
23 May 2011 | by Alex Brownsell
The Motor Insurers´ Bureau has created an ad campaign publicising changes to the law, whereby...The TV ad campaign targets the estimated 1.4 million UK drivers who have failed to insure a vehicle, ahead of the introduction of the new Continuous Insurance Enforcement law from June 20. The ad will run across terrestrial and satellite broadcasters. The ad will warn drivers to purchase insurance ...
Motorbike insurer Bennetts runs online activity
30 Jan 2008 | by Nikki Sandison
LONDON - Bennetts, the motorbike insurance brand, is launching an online ad campaign to drive...execution advertises cheaper sports bike insurance. A new strapline appears in the ads to represent Bennett ... motorbike insurer . Mark Fells, associate director of marketing for Bennetts, said: The internet is often the first port of call for those seeking to renew their insurance; so it s vital to ensure a strong brand ...
Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance
24 Jun 2008 | by Alex Brownsell
to three hours.' PAYG has also made inroads to the insurance market. AA Travel Insurance is running ... for the year. Similarly, home-emergency insurance provider HomeServe has relaunched as a consumer brand ... -As-You-Drive insurance policy last week, Norwich Union says it is committed to the concept in the long term ...
Swiftcover to insure musicians after Iggy Pop ad banned by watchdog
29 Apr 2009 | by Hadassah Nymark
LONDON - A TV ad featuring the rock star Iggy Pop promoting Swiftcover's car insurance policy has...challenged the ad on the grounds that it was misleading to imply that Iggy Pop was insured by Swiftcover. The advertiser s website stated that its car insurance policies were not available to those working ... insurance service. Furthermore, Iggy Pop s profession was not mentioned in the ad and he was merely being ...
Swiftcover.com backs Formula 1 coverage on ITV
04 Apr 2006 | by by Staff
LONDON - Swiftcover.com, the online insurance company, is to sponsor ITV's Formula 1 coverage.
Kwik-Fit appoints RedEye to improve website marketing
06 Mar 2006 | by by Suzanne Bidlake
LONDON - Kwik-Fit Insurance Services has signed up RedEye to sharpen the marketing of its website...programmes. Kwik-Fit provides insurance for cars, breakdowns, travel, home contents and buildings ... will then track the emails and measure the success of the campaign. Michael Lynch, Kwik-Fit Insurance Services ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
