Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...
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And in the real world: Mortgages, Phorm, M&S, GM/Chrysler
31 Mar 2009 | by Caroline Lovell
-backed insurance scheme, which insures it against toxic loans, because the cost of joining was too expensive ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...
People's choice: most Irritating ads of 2008
13 Jan 2009 | by Nicola Clark
.com and insurance brand Churchill also make the top 10. Chris Watney, head of brand at Churchill, is unfazed. 'Churchill is one of the most well-known insurance brands. We know that [dog character Churchill] has a lot ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
-comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ... 'Kim from Beckford' asking questions of the insurance brand's canine mascot, in a TV studio setting ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
to 'uncheck' the insurance option twice if not needed, because they know it makes them more money. Mobile ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
the strongest financial brands have struggled to pull off - and an FSA fine for mis-selling insurance in 2008 ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
this time around, a move that has coincided with a year-on-year cut in its TV spend. Insurance brand ...
Power 100 Nxt Gen: Simon Wallwork, Subway
27 May 2011 | by Nicola Clark
Age 29 After a stint in PR, Wallwork got a taste for marketing after working at insurer More Th n on its graduate trainee scheme, including a spell as an underwriter. That background not only enables him to see the risk in a given situation, but gives him first-hand experience of customer service ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
