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GRE in joint RAC insurance deal.

Guardian Royal Exchange (GRE) is to target members of the RAC with insurance and other financial...Guardian Royal Exchange (GRE) is to target members of the RAC with insurance and other financial services through a telephone-based operation branded RAC Insurance Direct . The initiative follows the acquisition by GRE last year of the RAC s insurance business for pounds 55m and marks its ...

Sony offers identity theft insurance to online customers

Sony has pledged to insure users of its Qriocity and PlayStation online services against identity...Network and Qriocity customers that includes a $1 million identity theft insurance policy per user ...

AMV lands launch campaign for new internet insurance broker

-company that aims to do for internet insurance what Direct Line did for the telephone....-company that aims to do for internet insurance what Direct Line did for the telephone. Backed by a group ... of interrogating 12 top insurance companies and delivering their three best quotes within a third of a second ... insurance, Direct Line. Direct Line spent pounds 11 million on advertising during the past 12 months ...

Online insurance comparison website GoCompare seeks digital agency

Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has

Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance

to three hours.' PAYG has also made inroads to the insurance market. AA Travel Insurance is running ... for the year. Similarly, home-emergency insurance provider HomeServe has relaunched as a consumer brand ... -As-You-Drive insurance policy last week, Norwich Union says it is committed to the concept in the long term ...

Swiftcover puts Iggy ads in computer games

Swiftcover.com is to become the first insurance company to launch a campaign within a video game....The campaign was conceived by digital marketing agency Steak, which arranged the deal with video-game advertising network Massive, a subsidiary of Microsoft. The insurance company will feature ads posted on virtual billboards within the forthcoming video games, 'Pro Evolution Soccer', 'Guitar Hero', 'Tiger Woods ...

OPINION: Marketing Society - Technology and services do not always connect

Big lorry, small stone. Zi-i-ip crack, windscreen gone. Call the insurance broker, who answers...Big lorry, small stone. Zi-i-ip crack, windscreen gone. Call the insurance broker, who answers at once. Thank you for calling. If you have a touch-tone telephone, please press one for all ... in every detail. This morning I mentally sacked the broker and rang the insurers direct, who ...

DIRECT BRIEFS

Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer...Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer marketing and business-to-business activity for its personal insurance division. Frontline will work on targeting consumers and high street insurance brokers. Zurich is strengthening its marketing activity ...

Tesco cut-price computers take on PC retailers

and introducing cheap travel insurance over the counter....and introducing cheap travel insurance over the counter. Tesco has struck a deal with Siemens ... as it expands its non-food business. Tesco launches a travel insurance service this week in 550 stores. Customers can save up to 50% on insurance compared with other high-street travel agents. ...

Marketing Technique: Second telemarketing award for PPP

Medical insurance specialist PPP Healthcare, which won Best call Centre in this year s BT...Medical insurance specialist PPP Healthcare, which won Best call Centre in this year s BT-sponsored Marketing Telemarketing Awards, has picked up a second honour. It was judged to be the best in the UK at handling customer queries by telephone, in an annual survey conducted by international ...

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