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The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost...Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget: 25,000 OBJECTIVES To achieve coverage beyond the traditional personal finance pages To use the media coverage generated to leverage relationships with relevant policymakers and opinion ...
Brit Insurance has axed its marketing and communications team, putting the future of its...appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ... spokesman said: It s an internal matter for Brit. Brit Insurance declined to comment. ...
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line Insurance Group at Companies House. It has also trademarked the name, alongside a new multi-coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ...
RSA Insurance Group has appointed MHP Communications to handle its combined EU and UK public...MHP has been taken on by the insurance group formerly known as Royal Sun Alliance following a competitive pitch process revealed in PRWeek . MHP will handle EU and UK public affairs, previously ... to be worth 15,000 per month. A spokesman for RSA Insurance said: We want it to be a one-stop shop. We ...
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...
Halifax has cut back the involvement of the choir in its latest TV ad for home insurance....insurance. The spot was written by Ben Tollett and Emer Stamp, Sian Coole and Jo Cresswell, and directed ...
The RSA Insurance Group has cut its comms team by more than half as part of a series of 'efficiency...The group, which owns the More Th n insurance brand, has reduced its group corporate comms function s headcount from five to two. UK Western Europe external comms head Simon Kutner and his deputy Carla Evans have been made redundant. Both were unavailable for comment. Bart Nash, group UK ...
The aim of the campaign is to relaunch Aviva s "stress free" home insurance. ...
Aon Risk Solutions, the risk management business of US insurance firm Aon Corporation, has called...The marketing and comms campaign, a first for Aon, will promote its Private Clients service, a specialist division that provides bespoke insurance products to VIPs and high-net-worth individuals. Shine ... survey that revealed that only 25 per cent of high-net-worth homes in the UK were adequately insured ...
RBS Insurance has appointed British Gas commercial director Rick Vlemmiks to head up its newly...will oversee the attempts to "create space" between the various insurance brands and provide more brand ... , and launching the joint energy venture with Sainsbury's. RBS Insurance, which comprises the Direct Line ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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