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The MAA (Marketing Agencies Association) is introducing a diploma in Integrated Marketing for agency professionals.
Consider the following from a recent speech by the minister for the Cabinet Office, Jack Cunningham: Our aim is joined-up government - removing the barriers between different organisations so they can work together to achieve our policy objectives in a coherent and effective way, to deliver services...
Tom Rayfield takes direct mail through its paces and discovers a gap between the writing and the reality
Robert Dwek writes about the overhaul that meant Umbro got full value from its Euro 96 football push
VCCP is expanding its digital capabilities by introducing a digital media offering.
Meg Carter discovers how the football pools is on its way to recovery, this time by returning to its origins
Meg Carter examines the brewer s bid to target 18- to 24-year-olds by linking up with MTV and a nightclub
Robert Dwek hears about Bordeaux wine s strategy for rebranding itself as a wine for younger drinkers
The cable industry lacked a public image, was very confusing and needed to change, Meg Carter says
Robert Dwek believes the gamble of identifying the Z3 with 007 has resulted in success for both sides
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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