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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Yahoo! unveils new brand positioning in global marketing campaign
23 Sep 2009 | by Matt Williams
LONDON - Yahoo!, the global multimedia company, is rolling out a £61 million global marketing campaign to make the brand more personal to its consumers and to publicise its product enhancements.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
